The 11 Best SaaS SEO Agencies (November 2024)

Best Agencies
Last Updated: November 3, 2024 15 min
Justin Berg
Justin Berg

Founder of Rock The Rankings

You’re looking to hire a SaaS SEO agency to ramp up inbound traffic, drive right-fit traffic and MQLs, and accelerate MRR growth.

The problem where most agencies fall short and underperform?

They are not 100% specialized in SEO or in working only with SaaS businesses.

At Rock The Rankings, we know how to create successful SEO strategies tailored to SaaS to drive inbound growth—in fact, over the past half-decade, we have consistently delivered inbound growth for hundreds of SaaS clients by setting up their customer acquisition engines leveraging SEO.

In this breakdown, we review the best SaaS SEO agencies in-depth and offer our two cents on choosing the best agency.

1. Rock The Rankings

Rock The Rankings is THE SaaS SEO agency that is hyper-focused on search engine optimization for SaaS brands.

We only work with SaaS brands and only do end-to-end SEO – that’s what we’re best at, and that’s where we continue to deliver consistent results.

Rock The Rankings is a strategic growth partner (we have the word agency) with a compact team of 13 employees.

We provide one-on-one engagements directly with the engagement of our founder—you won’t find any junior account managers with 1-2 years of experience here.

How We’re Different Than The Other Agencies On This List

1. We only do SEO – nothing else

Juggling multiple services is hard for an agency, and for that reason, most get subpar results.

Nearly every other ” specialized ” agency in SaaS works across multiple service lines, including SEO.

If you’ve worked with an agency before and it was a failure, it’s likely because it excels at only one thing—yet it’s trying to manage multiple service lines.

At Rock The Rankings, we only do SEO with a core focus on:

  • SEO-Focused Content Strategy
  • Content & Graphic Creation (where it’s a right fit – you should be working to hire a content writer and building a team in-house, not relying on agencies over the long term)
  • Advanced Technical SEO
  • Link Building

We’re not the right fit if you’re looking for an agency that can handle SEO and other channels.

We only do what we do best, so we have a 100% focus on leveraging SEO to build customer acquisition engines.

2. We only work with SaaS/Tech – no one else

You know how nearly every SEO agency out there claims to work with SaaS businesses?

Sure, they might, but they also generally work with service-based businesses, such as B2C, eComm, and DTC, and the list goes on and on.

How can you be great at what you do if you’re not specialized and a jack-of-all-trades?

Rock The Rankings only works with SaaS companies with product-market fit and are ready to build a customer acquisition engine leveraging our expertise and framework.

We often hear that prospects are tired of telling an agency what to do and when to do it.

The reason why this happens is simple.

The agency doesn’t know what it’s doing because it doesn’t specialize in SaaS and likely hasn’t worked with hundreds of SaaS businesses over the past decade.

Here’s our approach – we only work with SaaS/Tech clients.

This has allowed us to develop the framework and playbooks to execute that get real results, scaling demos, trials, and revenue.

3. No junior account managers. Work 1-on-1 with our founder.

Have you ever witnessed the Agency Down Phenomenon?

You know, you went through the sales pitch, and everything seemed great, but once you signed up and kicked off, everything went downhill, and fast.

Where do things normally go wrong? Why does it always seem to be this way?

Junior account managers to cut costs and employee churn are big reasons why things generally aren’t so great after signing up with an agency.

And exactly for that reason – that is why the traditional agency model is broken.

You don’t want to spend tens of thousands, if not hundreds of thousands, just to work with a junior account manager who has no vested interest in your success, do you?

At Rock The Rankings, you can expect that:

  • You’ll work one-on-one with our founder from start to finish.
  • We only work with a set number of clients each quarter.
  • Our average employee tenure is 3.9 years.

You want to work with and are paying for true expertise – and your partner should deliver on that promise.

4. We forecast and expectation set from the get-go. No guesswork.

For most agencies, the normal process from expressing interest to getting a proposal goes like this:

Book an intro call, request and proposal, and then on another 1-hour call reviewing the proposal – all while falling asleep as a sales rep reads through a non-customized, canned deck.

Your standard, polite response? “We’ll think about this, review internally with the team, and come back..”

❌ Hard pass.

There’s nothing worse than being sold to – let alone with a generic analysis and proposal.

Here’s how we consistently get stellar feedback from our proposal process:

  1. Listening—What are the prospect’s core pain and problems? Can we help solve them, or at least advise them on how to push themselves in the right direction towards success?
  2. Granularity—We can afford to get granular with our research and analysis because we’re not a churn-and-burn operation that juggles dozens of clients simultaneously. We look to build long-term relationships, and that’s reflected in the initial effort we put in.
  3. Forecasting—By getting granular, we can also properly conduct forecasting across different scenarios and speak to those depending on how fast we run with our efforts. This gives a clear path and idea of ROI vs. our efforts.

Sitting through boring proposal calls sucks – and finding a service provider that cares about your success seems to be becoming a rarity.

My suggestion while being on both sides of the coin?

Get a good feel for what you’re in for off the bat and whether the provider on the other side is going to put in the work.

Specialized in SaaS?

Yes. Rock The Rankings only works with SaaS brands.

Specialized in SEO?

Yes. Rock The Rankings only provides end-to-end SEO and no other marketing services.

Services

  • Done-For-You SEO Management
    • Revenue-focused SEO Strategy
    • Content Creation & Promotion
    • Linkbuilding & Digital PR
    • Existing Page Optimization
  • SEO Consulting & Strategy
  • Link Building
  • Content Creation and Promotion

Pricing

We have transparent pricing up on-site – see here.

  • SEO Consulting – $5k per month
  • Done-For-You SEO Management – Starting at $10k per month

Rock The Rankings has an initial 120-day commitment time period, with a month-to-month ongoing engagement timeframe.

Social

Sample Clients

  • Bizzabo (Series D)
  • Toast (Series D)
  • Lancey (Y-Combinator)
  • Exploding Topics (Co-founded by Brian Dean of Backlinko.io)

2. Directive

Directive (directiveconsulting.com) is a digital marketing agency specializing in marketing for SaaS and Tech organizations. With their expertise in the SaaS industry, they help businesses improve their online visibility, organic rankings, and overall digital marketing performance.

Specialized in SaaS?

No. Directive also works with companies outside of SaaS.

Specialized in SEO?

No. Directive provides a handful of other services.

Services

Directive is not only focused on SEO but also provides services across other marketing channels as well, including:

  • SEO
  • Paid Media
  • Design
  • Revenue Operations
  • Video
  • Strategy

Pricing

The specific pricing details for Directive’s services are not provided directly on their website. It’s common for SEO agencies to tailor their pricing based on the specific needs and goals of each client.

According to reviews on Clutch.co, Directive is considered to have higher-end pricing for their services.

Reviews

According to Clutch.co, Directive has 52 total reviews, and a 4.8 total average rating.

3. Simple Tiger

SimpleTiger (simpletiger.com) is a digital marketing agency that specializes in providing SEO services specifically tailored for SaaS companies. With their 3-part framework, they help SaaS clients optimize their content, improve their website structure, and achieve effective SEO results. SimpleTiger emphasizes the importance of content organization and structure to enhance user experience and drive organic traffic.

Specialized in SaaS?

Yes. Simple Tiger only works with SaaS brands.

Specialized in SEO?

No. Simple Tiger provides services other than SEO, including paid media and design services.

Services

Simple Tiger’s services include content organization and structure, keyword research and analysis, on-page optimization, technical SEO, link building, content strategy, and performance tracking. By addressing these key areas, SimpleTiger aims to help SaaS companies improve their online visibility, organic rankings, and overall digital marketing performance

Pricing

Simple Tiger does not provide transparent pricing on their website. You’ll need to book a call to learn more about their services and pricing.

Reviews

According to Clutch.co, Simple Tiger has 0 total reviews and a 0 total average rating.

4. Codeless

Codeless (codeless.io) is a prominent SaaS SEO agency that specializes in helping SaaS companies improve their organic visibility and drive targeted traffic to their websites. With a focus on data-driven strategies and proven SEO techniques, Codeless has established a strong reputation for delivering results in the competitive SaaS industry. They combine their expertise in SEO, content marketing, and technical optimization to help clients achieve long-term growth and success.

Specialized in SaaS?

No.

Specialized in SEO?

No.

Services

Codeless provides a comprehensive range of services to support SaaS SEO efforts. These services include SEO audits, keyword research and analysis, on-page optimization, technical SEO optimization, content strategy and creation, link building, performance tracking and reporting, and conversion rate optimization.

Pricing

According to Codeless’s pricing page, retainers that include both content and links start at $20,000, with their highest plan being priced at $40,000 per month. They have a minimum term of 6 months and a 60-day cancellation period.

Reviews

According to Clutch.co, Codeless has 4 total reviews and a 4.9 aggregate review rating.

5. Revenue Zen

Revenue Zen (revenuezen.com) is a marketing agency that specializes in helping businesses achieve revenue growth through strategic marketing initiatives. With a focus on data-driven approaches, lead generation, and revenue optimization, Revenue Zen aims to provide comprehensive solutions that drive tangible results for their clients. Their team of experts combines marketing expertise with a deep understanding of business growth to create effective marketing strategies.

Specialized in SaaS?

No.

Specialized in SEO?

No.

Services

Revenue Zen provides the following services:

  • Digital marketing strategy development
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Content marketing
  • Email marketing
  • Conversion rate optimization (CRO)
  • Sales funnel optimization
  • Marketing automation
  • Web design and development

Pricing

According to Revenue Zen’s website, the typical prices for a monthly package range from $5000-$9000. They do work from month-to-month retainers.

Reviews

According to Clutch.co Revenue Zen has 28 total reviews and a 4.9 aggregate review rating.

Powered By Search (poweredbysearch.com) is a leading digital marketing agency that specializes in providing SaaS SEO services. With a focus on helping SaaS companies increase their organic traffic and improve their search engine rankings, Powered By Search has established a strong reputation in the industry.

Specialized in SaaS?

Yes. Powered By Search only works with B2B SaaS brands.

Specialized in SEO?

No. Powered By Search provides services other than SEO, including paid media.

Services

Powered By Search provides the following services:

  • Paid Advertising (PPC)
  • Search Engine Optimization (SEO)
  • Account Based Marketing
  • Content Marketing
  • Demand Generation Strategy
  • Web Design

Pricing

According to Powered By Search’s contact page, monthly retainers start at $10,000 per month with a minimum 1-year commitment timeframe.

Reviews

According to Clutch.co, Powered By Search has 0 total reviews and a 0 total average rating.


7. Demandwell

Demand Well (demandwell.com) is a marketing agency that specializes in helping businesses drive organic growth through effective search engine optimization (SEO) strategies. With a data-driven approach and a focus on content optimization and keyword targeting, Demand Well aims to deliver sustainable and scalable results for their clients. Their team of experts combines SEO expertise with a deep understanding of content marketing to help businesses achieve their organic traffic and revenue goals.

Specialized in SaaS?

No.

Specialized in SEO?

No.

Services

Services provided by Demand Well include:

  • SEO strategy development
  • Keyword research and analysis
  • On-page optimization
  • Technical SEO optimization
  • Content strategy and creation
  • Link building
  • Performance tracking and reporting
  • Conversion rate optimization (CRO)

Pricing

Demandwell does not make pricing available on its website. You’ll need to book a call to learn more.

Reviews

According to Clutch.co, Demandwell has 0 total reviews and a 0 aggregate review rating.


8. Fortis

Fortis Agency (fortis.agency) is a marketing agency that specializes in helping businesses enhance their online presence and drive results through strategic digital marketing solutions. With a focus on data-driven strategies, innovative techniques, and tailored campaigns, Fortis Agency aims to deliver measurable growth and success for their clients. Their team of experts combines industry knowledge with creative thinking to provide comprehensive marketing solutions.

Specialized in SaaS?

No.

Specialized in SEO?

No.

Services

Fortis provides the following services:

  • Digital marketing strategy development
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Content marketing
  • Email marketing
  • Conversion rate optimization (CRO)
  • Web design and development
  • Branding and creative services

Pricing

Fortis does not make pricing available on their website. You’ll need to book a call to learn more information based on your specific needs.

Reviews

No reviews were found during the time of writing for Fortis Agency.


9. 93 Digital

93Digital (93.digital) is a leading marketing agency specializing in web design, development, and digital strategy. With a strong focus on delivering innovative and user-centric solutions, 93Digital helps businesses enhance their online presence, improve user experiences, and drive measurable results. Their team of experts combines creativity, technical expertise, and strategic thinking to deliver exceptional digital experiences for their clients.

Specialized in SaaS?

No.

Specialized in SEO?

No.

Services

Services provided by 93Digital include:

  • Web design and development
  • User experience (UX) design
  • Search engine optimization (SEO)
  • Content strategy and creation
  • Conversion rate optimization (CRO)
  • E-commerce solutions
  • Digital marketing strategy
  • Performance tracking and reporting
  • Branding and creative services

Pricing

93Digital does not make its pricing available on its website. You’ll need to book a call to learn more information based on your exact needs.

Reviews

According to Clutch.co, 93Digital has 1 review with a 5.0 aggregate review rating.

10. Skale

Skale (skale.so) is a reputable marketing agency specializing in B2B SaaS SEO and link-building. With their expertise in the SaaS industry, Skale helps SaaS brands turn their SEO strategies into organic growth machines.

Specialized in SaaS?

No.

Specialized in SEO?

Yes.

Services

Skale provides the following services to clients:

  • B2B SaaS SEO strategy
  • Organic growth consulting
  • Keyword research and analysis
  • On-page optimization
  • Technical SEO optimization
  • Content strategy and creation
  • Link-building campaigns
  • Performance tracking and reporting

Pricing

Skale does not make pricing available on its website. You’ll need to book a call to learn more information.

Reviews

According to Clutch.co, Skale has 0 total reviews and a 0 aggregate review rating.

11. Accelerate Agency

Accelerate Agency (accelerateagency.ai) is a marketing agency known for its expertise in helping businesses accelerate their growth through strategic marketing initiatives. With a focus on data-driven approaches, innovative marketing strategies, and advanced technologies, Accelerate Agency aims to provide comprehensive solutions that drive results for their clients.

Specialized in SaaS?

Yes.

Specialized in SEO?

Yes.

Services

  1. Services provided by Accelerate Agency include:
  • Digital marketing strategy development
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Content marketing
  • Conversion rate optimization (CRO)
  • Email marketing
  • Marketing automation
  • Web design and development

Pricing

Accelerate Agency doesn’t mention pricing details on their website. You’ll need to book a consultation to learn more. With that in mind, according to Clutch.co, their minimum project engagement is $5,000.

Reviews

Accelerate Agency has collected 3 total reviews on Clutch.co, with an aggregate rating of 4.8.

What’s important to consider when hiring a SaaS SEO agency

When it comes to hiring a SaaS SEO agency, there are several key factors that should be taken into consideration:

1. “Are you specialized in only SEO for SaaS?

The best agencies generally do one thing great.

They’re hyper-focused on one singular skillset and one single industry and not a jack-of-all-trades.

Over the years, they’ve mastered that one skill set and built expertise in one given vertical, enabling them to provide the best possible results for their clients.

2. “What’s your approach to SEO and marketing?”

Start by asking the agency about their approach and their thoughts about SEO for SaaS.

Agencies that are over-focused on keywords and technical SEO are likely a bit behind.

Understanding their thought process and how they get results is important to make the right judgment call.

3. “What metrics and KPIs do you measure?

Understand how the agency measures success for their clients.

Keyword positions are generally vanity metrics, for example, but they can be a good leading indicator in the first few months of a campaign.

Understanding what metrics are important (hint: KPIs and metrics focused around measureable business impact) to know what you can expect when working together over the life of your engagement.

4. “What are our expected outcomes, and how long will it take to see results?”

Any agency worth its weight should be able to benchmark current performance and run a proper growth analysis to understand what’s possible over different timeframes.

They should provide a clear ROI expectation and calculation upfront before even starting the engagement.

5. “What is the team structure, and who will we be working with?”

It’s important to choose an SEO agency that fits your team structure and expectations. So, it’s a good idea to ask and understand how their team is made up and who you will be communicating with throughout the engagement. Is that with a junior SEO analyst, a senior, or even the agency’s founder?

Additionally, it’s good to know and understand which platforms you’ll communicate using (Email, Slack) and the cadence on which you can expect to meet.

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