The Challenge

ReviewsOnMyWebsite has built an outstanding product allowing for businesses to easily collect, monitor and display reviews on their website with just a few clicks.

One of the core marketing challenges from the organic perspective was the growing competition within Google’s search results, as other reputation management companies have sprung up over the past 24-36 months, degrading SERP positions and eating into the market share.

The challenge here at hand to solve would be creating revenue-focused content that allows customers to:

• Show them step-by-step how to solve their core problems and reach their desired outcome
• Strengthen position through topical authority, and link-building efforts
• Build content that facilitates direct conversions into signups to solve their pain and problem

We would set out to build the best-in-industry content to help customers focus on solving their core problems with our solution.

The Solution

At the forefront of these efforts was SEO-focused content marketing in order to:

1. Optimize the existing content asset base through a proper content audit, and restructuring
2. Building net new content assets to support existing content, and help it to rank
3. Building out linkable assets, and driving internal links to bottom-funnel pages to drive conversions

The reputation management space is a competitive space, especially since most SaaS products include an embed functionality – allowing them to scale their link profile, as customer acquisition scales.

Our approach took a turn towards driving natural link building, and internal links to prop up net new content that would be conversion-focused, as well as building mid-funnel assets to support retargeting campaigns and providing resources that customers would actually use to achieve their goals:

The Results

Prior to the start of our campaign, with the help of our SaaS SEO ROI calculator, we knew we’d be able to solidify SEO as the top acquisition channel for driving sign ups.

Looking at the end results, we saw an impressive:

•  167% increase in targetted organic website visitors  🎉
• 62% increase in signups 🎉