Programmatic SEO Case Study

The Challenge

This particular client specifically engaged with RTR to help build out a programmatic initiative to grow organic traffic and signups.

The website itself was already driving a healthy number of product signups per month, with a solid domain authority to boot.

Our engagement consisted of solving the following challenges:

• Ideating the best possible initiatives from the pSEO perspective, and prioritizing them based on forecasting
• Building out the entire strategy for each initiative, handling the content product, and publishing content

The Solution

The solution we implemented was based on our own pSEO framework that we use and leverage for clients – more can be found below:

• Programmatic SEO for SaaS: Step-by-Step Implementation
• pSEO Strategy

A summary of our pSEO framework and implementation:

Step 1: Seed Phrase Ideation

• Research potential seed phrases by adding modifiers to a seed term.
• Consider what potential customers might search for related to your product.
• Examples of seed phrases include integrations, templates, how-to questions, competitor comparisons, and branded searches.

Step 2: Validating Your Seed Phrase

• Analyze competition, difficulty to rank, and modifiers for your seed phrase.
• Check Google Trends data to ensure consistent interest.
• Focus on customer intent and value rather than search volume.

Step 3: Landing Page Template Creation

• Create landing pages optimized for search engines and user experience.
• Include SEO elements, breadcrumbs, headlines, social proof, heading hierarchy, content depth, CTAs, and rich snippets.
• Consider an architecture that supports internal linking.

Step 4: Populate The Data

• Use your CMS and data sources to populate content.
• Recommend using WebFlow for data management.
• Consider AI-based content generation for high-quality content.

Step 5: Crawling & Indexing

• Expect indexing to take time for large page sets.
• Use Google Search Console to monitor crawling and indexing.
• Improve indexing by manually submitting pages, building internal links, and linking to hub pages.

Step 6: Refine

• Continue refining your pSEO efforts over time.
• Conduct A/B testing for headlines, titles, descriptions, and CTA placements.
• Focus on improving internal linking, off-page SEO, and link building.
• Monitor SERP placements and make ongoing improvements for better performance.

The Results

Overall, the results over 5 months have been impressive:

•  2.8% CR from visitors to signup  🎉
• 392 total net new signups added in Dec 2023 (expectation to add 1k new signups per mont by Q2 2024)
• 14k additional organic visitors added per month, and growing 🎉